The Daily Delve

I’d like to talk for a moment about beer. As one of my favorite...

Tue, 14 May 2013 16:49:00 -0400

I’d like to talk for a moment about beer. As one of my favorite things in the entire Universe, beer has tended to take over my Facebook and Twitter feeds as brands become more compelled to share via social platforms. Enter Newcastle Brown Ale. Newcastle, in my humble opinion, might be the most engaging, well run brand Page on Facebook. Just take a look at the above photo. They’re not only promoting their new Bombshell Blonde Pale Ale seasonal brew, but also inviting us to identify with their #NoBollocks tagline by stating the obvious, making this post not only something we laugh hysterically at, but SHARE. (This photo has over 300!) As we can see A LOT on social media, most major brands tend to bombard us with information (they post ALL. THE. TIME.) in their social platforms in an effort to convince us their product is the awesomest. Take Stella Artois for instance. Above you’ll also see their HIGHLY placed “Pouring Ritual” graphic. This has alienated some Stella drinkers that just want to drink their damn beer. Not to say it hasn’t attracted more customers, but when it comes to most beer drinkers, we’re probably not going to stick around that long to drink ONE beer. Hence the brilliance of the #NoBollocks campaign. JUST. BRILLIANT.

Even to those who have never sipped the magical brew that is Newcastle, just reading their Facebook posts can lighten your opinion of brand advertising on social media, and probably get you thinking about ordering one the next time you belly up to the bar. Their real-world, no hassle approach to promotions has really impressed me and I recommend ALL brands take a page from them on social marketing. Be real with your audience, make us laugh, leave your posts open for conversation and WHAM… you have a follower base that’s not only interacting with your page but will probably be more inclined to give you their money.

So I say ‘BRAVO!’ to Newcastle today. My favorite beer, and now my favorite brand page on Facebook. #NoBollocks.

So who experienced THIS God awful thing tonight?!

Mon, 13 May 2013 23:34:00 -0400

So who experienced THIS God awful thing tonight?!

There’s been HUGE debates in the social marketing...

Mon, 13 May 2013 14:49:00 -0400

There’s been HUGE debates in the social marketing community on when the most appropriate time to post to Facebook is. I know there are a LOT of people who would disagree with what this Infographic is about, but I found it interesting. It outlines the best times to post based on what type of industry you’re posting for. Neat concept! Click on the photo to check out the whole graphic!

Out comes my inner activist! I’ve recently gotten wind of...

Mon, 29 Apr 2013 20:41:00 -0400

Out comes my inner activist! I’ve recently gotten wind of a petition to STOP the seismic testing that commercial and recreational companies will be conducting in a stretch of the Atlantic from Delaware to Florida! I grew up in FL so this hits close to home. There are too many private industrial companies conducting these tests and drilling in our oceans and we need help to end it all! Click here to sign the White House Petition, and find out all the info on what these seismic tests will do to our ocean wildlife and ultimately our food supply and HOMES!

- End Rant -

Interested in a social media career? This is an old article, but...

Mon, 22 Apr 2013 20:12:00 -0400

Interested in a social media career? This is an old article, but still find it extremely relevant. This infographic explains the types of social media positions and what each role means. As well as what you can expect companies to be looking for in a day-to-day situation. It also walks you through how to snatch up one of these positions for yourself. I recommend giving it a look!

Has everyone downloaded the new Foursquare iOS app update yet?...

Wed, 10 Apr 2013 20:01:42 -0400

Has everyone downloaded the new Foursquare iOS app update yet? They’ve changed the interface (slightly) and it’s pretty impressive. They made some pretty nifty additions to the Explore feature, the map view, and your profile… among other things. Definitely download the update the next chance you get! Click on the photo to read the Mashable review!

Well, THERE YOU HAVE IT! Facebook Home is here. Only for...

Thu, 04 Apr 2013 22:17:05 -0400

Well, THERE YOU HAVE IT! Facebook Home is here. Only for Android! Meh, it doesn’t sound like something Apple would want to integrate anyway. It takes away from the iPhone’s home screen of AWESOME. I will, however, be trekking to my local Best Buy to play with one of these bad boys. Good show, Facebook. FB Stock also went up 3% after the announcement. *cah-CHING*

Facebook Phone: Like It Or Not, It’s Probably Real. I, for...

Wed, 03 Apr 2013 20:05:11 -0400

Facebook Phone: Like It Or Not, It’s Probably Real. I, for one, sincerely hope so!

How awesome is Facebook right now?! I hope we all get to start...

Wed, 13 Mar 2013 14:23:03 -0400

How awesome is Facebook right now?! I hope we all get to start using these great new News Feed and Timeline features soon! They look to be more fun than headache, as well as more straight forward and easy to maneuver. Do you have your new News Feed yet? How about the new Timeline? How are you faring so far? Or do you just need to know how to get on the list in the first place? Click on the photo to head over to Facebook’s waiting list for the new News Feed and Timeline!

Well, it’s that time of year again. Time to put on our...

Wed, 27 Feb 2013 19:02:41 -0500

Well, it’s that time of year again. Time to put on our innovation caps and start thinking outside of the box. TED is one on the most successful academic conferences the industry has ever seen. And why do we love it so much? Mashable posted this kick-ass Infographic (because who doesn’t love reading an Infographic) about how awesome TED and the TED Conference are. Take a look!

Luxi iPhone Light Meter. This is going to be a favorite of...

Mon, 25 Feb 2013 21:26:00 -0500

Luxi iPhone Light Meter. This is going to be a favorite of iPhone photography geeks.

Still putting a “Ding in the Universe” sir. Happy...

Sun, 24 Feb 2013 12:41:45 -0500

Still putting a “Ding in the Universe” sir. Happy would-be 58th. #stevejobs #365

This is absolutely amazing.

Wed, 20 Feb 2013 19:37:12 -0500

This is absolutely amazing.

‘Social Wars’ Infographic Compares the Forces of...

Tue, 19 Feb 2013 14:22:51 -0500

‘Social Wars’ Infographic Compares the Forces of Google, Facebook

The Social Psychology of the “Selfie”

Fri, 15 Feb 2013 16:10:30 -0500

The Social Psychology of the “Selfie”

Tim Cook speaks at Goldman Sach’s annual Technology and...

Tue, 12 Feb 2013 15:15:45 -0500

Tim Cook speaks at Goldman Sach’s annual Technology and Internet Conference. Says Apple will “Never make a crappy product.” I love him. I really do.

Soooo… some dead guy is suing Facebook over a...

Mon, 11 Feb 2013 19:15:18 -0500

Soooo… some dead guy is suing Facebook over a “Like” button patent that was awarded in 1998. You can’t make this stuff up people…

Love me some Friday Infographics.

Fri, 08 Feb 2013 17:27:05 -0500

Love me some Friday Infographics.

Apple Overtakes Samsung as Top U.S. Mobile-Phone Vendor

Fri, 01 Feb 2013 17:46:06 -0500

Apple Overtakes Samsung as Top U.S. Mobile-Phone Vendor

For all the iPad productivity junkies out there, the newest...

Thu, 31 Jan 2013 15:47:00 -0500

For all the iPad productivity junkies out there, the newest Penultimate update should surely get your attention. They didn’t change too much about how the app works, which is very common when larger companies acquire small apps like this. But it does host a new color scheme that’s pretty easy on the eyes. Also, Penultimate is now available as a FREE download from the iOS App Store. I think I remember paying about $5 for it about two years ago. Now you can download Penultimate as an experiment! Mine focused on eliminating paper all together while taking notes and jotting down phone messages. It’s worked like a DREAM, and I’ll never have Post-Its on my desk again! Give it a try and you might be surprised at how natural it feels writing on your iPad screen. Styluses are also pretty cheap these days, so finding one for $10 is certainly possible. Although, if you fall in love with digital note-taking, Belkin, Targus, and my personal favorite, Bamboo, make pretty sexy styluses to match almost all writing types. Also, Bamboo’s “Bamboo Stylus duo” can double as an ink pen, for those unavoidable times when you need to sign something, like the check at dinner.

Have fun with this! It might really change the way you do things! It sure did for me!